Social Media Help
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Educate Your Audience
Keeping your audience informed on the happenings in your industry is a great way to make it easy for them to choose you. People love to learn about the things that can add value to their lives and chances are your business does just that. Post regularly about the good and bad of what you do. This will help to gain trust with your audience. Don’t use this tip as confirmation to talk about yourself; use it as confirmation to talk about your industry as a it relates to the audience.
One of the biggest opportunities that social media gives to businesses is often the one neglected. Give your services/product away. NO! Do not work for FREE; on the contrary show what you/your company can do by the way of a contest/giveaway. This allows you to communicate with your audience at the same time you are giving back and saying THANK YOU for following/subscribing to your page. If Jane Smith knew you were giving away a FREE widget every Sunday; she will stay a loyal follower at same time be an avid voice for your brand.
Those who thought your business was interesting or valuable enough to become a follower or fan should be shown gratitude. They have given you direct access to the highest sought after real estate for any business, the place they spend most of their time. The easiest way to show your appreciation is by saying thank you every opportunity you get. Keep up with birthdays – trust it won’t be hard to miss their posts, and say happy birthday. Show your audience that you are aware of them and they will become increasingly aware of you.
Be sure to mention the exact action you would like your audience to take in your post. If you want a share, ask for it. If you want a link to be clicked say, “Click here.” Dictate your audience’s next steps through what you say. The mindset is that good content should be liked, retweeted, shared, favorite and commented on automatically. This is not always the case. If you don’t say what you want, your audience wont know what you want.
Make It Exclusive
You can take your appreciation a little further by offering exclusive deals, promotions, and early access to products and services to your social media community. This will give them a reason to consistently check and stay updated with your social channels – giving you greater opportunity to build trust and convert.
Replying to a current or potential customer quickly via your social media channels is an easy way to make a good impression. It shows that you care about their problems, needs and desires. Also, a quicker response time might result in a quicker sale or resolution for your business, all things that could affect your bottom line.
Keeping your audience reminded of your brand should be a priority. To do this, you must post multiple times through-out the day to reach different parts of your audience that login to their social media channels at different times. Be sure to stay conscious of the native norms of each platform. Though you must post consistently, do not flood your social media feeds with content. Stay true to what is considered normal on each platform. Two or three times a day is a happy medium for any platform.
Listen More. Talk Less.
Social media is where people talk about their wants, fears, likes, dislikes, desires, and anything else you can think of. Your target audience will tell you exactly how to market to them. Your target audience will tell you exactly what they like and don’t like about your products or services. Your target audience will tell you the strengths and weaknesses of your competitors. Use social media listening to monitor what is being said about your brand and as market research to truly understand your target customer.
Use Humor & Creativity
One of the easiest ways to make a friend is to make them laugh. Connect with your audience on a human level through social media with personality. Humor and creativity increases the chances that your brand is memorable, relevant and increases your chances of shares, retweets, likes, and favorites. If humor is not apart of your online brand identity, use creativity to make your company stand out. If humor is apart of your online identity, make sure the humor is consistent with your identity and what you represent.