Educate Your Audience
Make It Exclusive
Replying to a current or potential customer quickly via your social media channels is an easy way to make a good impression. It shows that you care about their problems, needs and desires. Also, a quicker response time might result in a quicker sale or resolution for your business, all things that could affect your bottom line.
Keeping your audience reminded of your brand should be a priority. To do this, you must post multiple times through-out the day to reach different parts of your audience that login to their social media channels at different times. Be sure to stay conscious of the native norms of each platform. Though you must post consistently, do not flood your social media feeds with content. Stay true to what is considered normal on each platform. Two or three times a day is a happy medium for any platform.
Listen More. Talk Less.
Social media is where people talk about their wants, fears, likes, dislikes, desires, and anything else you can think of. Your target audience will tell you exactly how to market to them. Your target audience will tell you exactly what they like and don’t like about your products or services. Your target audience will tell you the strengths and weaknesses of your competitors. Use social media listening to monitor what is being said about your brand and as market research to truly understand your target customer.